Monday, May 11, 2009

Thinking of not exhibiting at trade shows?

According to Sarah Needleman, that might not be a smart place to cut in this economy.

Exhibitions Game

Trade shows can be worth the sometimes-high expense. If, that is, you’re smart about them.

MAY 11, 2009


For small-business owners trying to navigate the economic downturn, spending money on trade and consumer shows might seem like a luxury better reserved for more prosperous times.

Not so, say many experts, who believe that exhibiting at—or at the very least attending—these events is one of the smartest things that a small-business owner can do, regardless of the state of the economy. Not only do exhibitions provide critical exposure to potential buyers, they also are essential for learning about unfamiliar markets, building personal relationships and getting an up-close look at the competition.

Read the whole story here: